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Marketing & Communications Resources - School of Public Policy and Northeastern University - Wikipedia Digital Marketing. (4 Hours). Topics include integrative learning, the field of communication, pathways and careers in communication, and the professional communicator. Students are given an historical perspective and a state-of-the-art analysis. Attribute(s): NUpath Difference/Diversity, NUpath Writing Intensive, COMM3306. International Communication Abroad. Posted: March 01, 2023. Available to students participating in a Dialogue of Civilizations sponsored by the Department of Communication Studies. Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. The final project is based on reflective thinking, critical evaluation, and creative application. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. (1-4 Hours). Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Examines how to capture, manage, analyze, and apply consumer data to gain a better understanding of consumer attitudes, preferences, and thought processes with the goal of helping organizations improve customer experience. Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. 2022-2023 Northeastern University Prerequisite(s): ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C, COMM3304. (3 Hours). Communication Studies (COMM) < Northeastern University TTY 617.373.3768 Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. COMM4602. MKTG4504. Emphasizes the analysis of rhetorical texts but adds to it the contemporary dimensions of sound and images. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. Communications Specialist Job in Boston, MA at Northeastern University (3 Hours). Enrollment Marketing and Communications - DRS COMM3451. Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. Students apply course topics to their organizations and analyze real company customer satisfaction data to provide managerial insights for a decision maker. (4 Hours). Introduces the principles and skills of effective argument. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. Consumer Behavior. (4 Hours). (4 Hours). MKTG6230. Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, NUpath Writing Intensive, COMM4608. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Course topics cover a range of theoretical and practical issues, including diversity in organizational settings and the social construction of identity. 360 Huntington Ave. MKTG6216. COMM4901. MKTG4506. Organizational Communication. (4 Hours). | Health Communication Campaigns. 310 Renaissance Park, Attribute(s): NUpath Difference/Diversity, NUpath Societies/Institutions, COMM2304. COMM2700. Rhetoric and Justice. First, they had to sign up for a presale list with Ticketmaster a week prior. Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. (4 Hours). Principles of Organizational Communication. COMM2900. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. (4 Hours). 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. COMM2131. (3 Hours). Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs Health Communication Campaigns. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. Legal Argumentation, Advocacy, and Citizenship. Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. Northeastern University Digital Marketing Manager, Paid Media Job in (3 Hours). Communication, Technology, and Society. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. Offers students an opportunity to learn about different definitions of communication, technology, and society; examine the values and assumptions of social actors who build communication technologies across various cultures and countries; and gain insights into how communication technologies are interpreted, resisted, and remade through ever-shifting institutional and interpersonal social dynamics. Special Topics in Communication Studies. By studying nonprofit organizations in the Boston area, offers students an opportunity to learn how to gather and analyze data, to use mathematical methods to perform critical analysis, and to evaluate and critique choices made in the presentation of data. Examples may include augmented reality, virtual reality, mixed reality, internet of things, real-time interactivity, geolocation tools, wearables, dynamic content personalization, automation, social media, chatbots, voice assistants, and artificial intelligence. Enabling Technologies for Consumer Engagement. About. Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. (4 Hours). Focuses on theories of and approaches to the study of intercultural communication. Faculty & Staff Directory - Northeastern University College of Engineering (3 Hours). Through canonical works and contemporary case studies, students examine communication, technology, and society in the context of relationships, design, identity, mobility, value, labor, ethics, community, and belonging. Topics include problem definition, secondary research, exploratory research, experimental design, questionnaire design, sampling and recruitment, and data analysis and visualization. Opens New Window Emergency Information Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. D'Amore-McKim and Suffolk Construction are working together to make sure they are driving those changes. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. . Critical Creative Practice. After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. Engaging Customers and Markets. Analyzes major debates over the environment, climate change, and related technologies such as nuclear energy, wind power, natural gas fracking, and food biotechnology. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. | Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. MS in Corporate & Organizational Communication | Northeastern University This group is a great way to network with potential full-time, part-time and cooperative education employers. Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Further information about the Independent Studies Program can be obtained from concentration coordinators. Learn how to manage the integrity of a brand across all marketing activities and communication channels. Also covers issues of cultural competence in the workplace so that students can become more informed about how approaches to business and work relationships differ across cultures. | Customer-Centric Research Methods for Marketing. Driving Marketing Performance: Measure, Analyze, Profit. Explores consumer-based perspectives to highlight potential biases and discrimination arising in the platform economy. For general inquiries, please contact our main office: 716 Columbus Avenue Suite 598 Boston, MA 02120 617.373.5718 City and Community Engagement For general inquiries regarding partnerships, events, and volunteer opportunities: 617.373.7666 email Communications For inquiries regarding media, public relations, news, and policies: Covers fundamentals such as audience, speech objectives and structure, and effective delivery. These include Nuremberg (the site of the Nazi Party rallies and Leni Riefenstahls infamous Triumph of the Will), Berlin (Hitlers Germania and Riefenstahls Olympia"), and Wannsee (the site of the Wannsee conference). By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. Designed to assist students in developing advanced public speaking and presentational skills for professional and leadership positions. Family relationships are some of the most important and influential relationships in which people are involved. Offers students the opportunity to gain hands-on experience in the communications industry. As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. Covers professional codes as well as personal, interpersonal, small group, organizational, and societal factors affecting ethical mediated communication. Undergraduate Concentration in Marketing - D'Amore-McKim School of Business May be repeated without limit. Easy, breezy, risky:Lay investors fail to diversify because correlated assets feel more fluent and less riskyCornil, Y., Hardisty, D. J., Yakov BartOrganizational Behavior & Human Decision Processes2019, Market-Oriented Culture and Customer Feedback ProcessesMorgan, N.A., Bruce Clark, Vorhies, D.Edward Elgar Publishing2019, The impact of customer engagement behaviors and majority/minority information on the use of online reviewsPaul Fombelle, Baker, T.L., Voorhees, C., Hall, K., Runnalls, B.Edward Elgar Publishing2019, Putting Words in Their Mouths: Examination of Pre-written ContentBeck, J.M., Paul Fombelle, Voorhees, C., Lemon, K.N.Marketing Science Institute2019, Dame Anita Roddick: Transforming Personal Values and Strengths to Build an EmpireFelicia LasskGo-To-Market Strategies For Women Entrepreneurs: Creating and Exploring Success2019, Is Best Answer Really The Best Answer? Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. Introduction to Marketing. Based on 19 salaries posted anonymously by Northeastern University Assistant Director Of Marketing And Communications employees in Auburn, NH. MKTG4510. Marketing and Society. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. COMM4970. Research, Scholarship & Creative Practice. Global Learning - Northeastern University Global Experience Office The Senior Marketing Manager will be responsible for managing a portfolio of work within the University marketing team from inception to delivery. Diversity, Equity, and Inclusion Council | Northeastern University Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Group Communication. Offers students an opportunity to understand and engage with online community and how this relates to topics such as human behavior, identity, and communication online. New methods of data collection and analysis have the potential to revolutionize the way that businesses are organized and run. May be repeated without limit. Offers students an opportunity not only to understand the way that history prompts public discourse and how that discourse shapes history but to learn critical approaches to better understand the rhetoric of this period. Full-Time. COMM1231. COMM2800. Dark Side of Interpersonal Communication. Marketing and Selling Innovation. Analyzes the ways in which sexualities intersect with issues relating to interpersonal communication, mediated communication, popular culture, identity, and social movements. COMM2550. People. Associate Director - Marketing & Communications Job in Boston, MA at Graduate Certificate in Marketing | Northeastern University Your organization is going to spend millions on a new marketing or strategic initiative, but how will you know if it is working? COMM6320. The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. May be repeated without limit. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century.